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Learn how to start a fashion blog and make it successful

So you want to start a fashion blog? That’s awesome! The first thing, we are not writing this guide to tell you that there are already hundreds, thousands or millions...

how to start a fashion blog

So you want to start a fashion blog?

That’s awesome!

The first thing, we are not writing this guide to tell you that there are already hundreds, thousands or millions of other fashion bloggers on the internet. That’s true, but that doesn’t mean you can’t have your own blog too! Also, it doesn’t mean that your blog won’t stand out, and that is why the key point is to be unique!

The second thing, if you want your blog to leave a professional and serious impression, our recommendation is to avoid free blogging platforms. This is the most important thing when?starting a fashion blog, so think twice before making a final decision.

How to start a fashion blog

So, in order to help you decide, here is a list of advantages that Self-Hosted Blog offers and disadvantages of the Third-Party Blogging Platforms.

Related: Why You Should Self-Host Your Blog Instead of Using a Third-Party

Self-hosted blog

  • You are your own boss
  • Everything you publish on your blog belongs to you and only you
  • You have full control over your content
  • Customization – you are able to fully customize your blog
  • Branding – the most important thing if your blog turns out to be your future workspace

Third-party blog

  • You are not the owner of your blog
  • Everything you publish belongs to the network where you created your account
  • Little or no customization
  • Branding is not possible unless you want to transfer your blog to self-hosted blog

how to start a fashion blog

You have probably heard of some of the most popular names in fashion blogging. If you search them on the internet and head over to their blogs and websites, be certain that their names won’t look like this: myfashionblog.tumblr.com or theblondesalad.blogger.com. That’s because they have a self-hosted blog on WordPress and a custom domain name. If you don’t know how to setup your own WordPress blog, read our guide on how to choose a good web host. If you need help or have any concerns about setting up your blog, feel free to contact us and we will gladly help you out

5 initial tips on how to start a fashion blog and become a successful fashion blogger

1. Name your fashion blog

Coming up with a unique name is one of the most important things for a fashion blogger. If you don’t have any creative ideas, you can always use your own name as the name of your new blog.

2. Buy your domain name

Once you choose your name, register your domain name. It’s very cheap, and for just around $15 a year, you will have your own domain name. Everyone from your fellow bloggers and business partners will take you more seriously. Check out how to get your domain name and hosting below.

3. Get the web hosting

Every serious blogger has their own web host. This is the second most important thing after a custom domain name. From as little as $3,95/month you can get a good and reliable web hosting. Check out our special offer for our readers

Startupyourblog.com recommends SiteGround.com because they are most reliable web hosting service for your blog.

4. Clean and modern wordpress theme

Many of the most popular fashion bloggers use WordPress as their blogging platform. Your blog design is extremely important and that’s why we made a selection of the best blog themes just for you. You can find them at the end of this article.

5. Social media

Social media is a crucial thing that helps you build and expand your blogging world but it also creates your circle of followers. Facebook, Twitter, Instagram, and Pinterest is a MUST HAVE if you want to succeed in the world of fashion bloggers.

Essential things to stand out as a fashion blogger

Sharing your content

At the very beginning, you won’t have any audience, but you don’t have to worry or be disappointed because everyone starts from zero. The first step is to start sharing your content with friends and family and in this way, your circle of followers can expand. You just need to be patient, and with time, you can easily reach a bigger reading audience. Social media plays an essential role in the world of blogging, so use it wisely.

Reach out to other bloggers

Why not share the outfits you like and the bloggers that inspire you, you can publish and comment their fashion style on your blog. They will appreciate it and maybe even mention you on their blog.

Share the art of your style

Connect with the global community for the fashion-conscious like Lookbook, Chictopia, and Independent Fashion Bloggers (IFB). These communities can easily turn you from a blogger with little to no audience into a popular fashion blogger literally overnight! Draw inspiration from other bloggers and develop your own unique style.

starting a fashion blog

Simple and authentic fashion look

Every serious fashion blogger has a unique style and design on their blog. That means, they either hire someone to create them a nice looking theme or they simply buy one. The second option is obviously much cheaper, because today, you don’t need to hire someone and spend thousands of dollars in order to have a good-looking blog.

Themeforest is one of the best sources to look for, if you need a professionally designed theme for a cheap price. We single out top 5 themes for fashion bloggers and they will be featured on our fashion blog guide here.

5 best fashion wordpress themes for 2019


This simple, clean, personal, modern and professional blog theme is ideal for telling stories. Also, it’s totally responsive so it adapts to your style as well as on the device it’s viewed on. SugarBlog is loaded with great features like unlimited style support, header style, widget manager, 3 built-in header layouts, 9 custom page templates, gallery slideshow, built-in subscribe page, also with full-width section for Instagram, which is great.


Falive is a clean styled blog for fashion bloggers, lifestyle bloggers, and creative folks who love to write. They have made it easy for visitors to browse through the blog’s content, so they can spend more time enjoying your articles, which leaves them wanting to come back. It’s also very easy to customize, maintain and use on a daily basis. They also have a one-click install feature so you don’t need to be a tech-savvy to know how to install it.


One of the best fashion WordPress theme that will make your blog standout from the crowd. This theme will surely take your fashion blog to the higher level. inFashion theme can be also used for other niche blogs, like travel, lifestyle, or personal blog. Also, it comes with a tons of features such as unlimited colors, typography options, custom widgets, contact forms, Instagram feed and much more.


This is a multi-functional blog theme. It comes with two niche demos, fashion blog mode and personal stories. Johansen is a mobile friendly and retina ready theme with great color customization and Google font support. With 154 sales, Johansen has 4.92 rating and their customers are highly recommending this theme for everyone who want to start a fashion blog.


Fashionly is a well-organized fashion blogging WordPress theme. It suits any kind of blog and is really easy to setup. Fashionly also supports 9 post formats (Standard, Link, Gallery, Quote, Image, Video, Status Audio and Aside). You have the option to click and choose a different type of layouts from 11 pre-built layouts for homepage, single posts, and archives.